New York, NY – September 2, 2023 – In a remarkable collaboration that celebrates sustainability, Fite Fashion, the up-and-coming sustainable luxury brand is teaming up with Pavé The Way®, the pioneers of socially-conscious jewelry, to create a memorable spectacle at New York Fashion Week.

About Fite Fashion

Fite Fashion, founded in 2018 by Michelle and Thomas Fite, has garnered acclaim for its commitment to timeless elegance and sustainability. Michelle Fite, the creative force behind the brand, designs eco-luxury wear that empowers the modern woman. Each piece is a testament to handcrafted perfection, utilizing couture techniques to ensure an impeccable fit.

What sets Fite Fashion apart is its unwavering dedication to environmental consciousness. From sourcing the most sustainable fabrics to employing ethical manufacturing processes, the brand is at the forefront of promoting a more sustainable and ethical fashion industry.

Innovative Materials from Inversa Leathers

Fite Fashion is proud to introduce innovative materials from Inversa Leathers in their upcoming collection, taking sustainability to a new level. These materials not only redefine eco-conscious fashion but also play a crucial role in conservation efforts.

• INVASIVE™ LIONFISH LEATHER: This species is one of the single greatest threats to the coral reefs in the Gulf of Mexico. Killing 80% of baby native fish within 5 weeks of appearing on a given coral reef, the non-native Lionfish are an increasing threat to the future of coral reef systems in the Gulf. Each hide contributes to protecting up to 70,000 native species. Michelle is featuring this remarkable leather in a new bustier design that highlights its beautiful organic shape.

• INVASIVE™ PYTHON LEATHER: This species is destroying a UNESCO World Heritage Site – the Florida Everglades. This ecosystem was once filled with sounds of native life. Today, it is silent due to the non-native Python's prolific predation. Each hide contributes to protecting 90% of native mammalian life. This leather is unmistakable on the runway and will be utilized in several show stopping looks.

About Pavé The Way® with Philanthropy Is Beautiful® Jewelry

Pavé The Way® with Philanthropy Is Beautiful® Jewelry is a beacon of hope in the world of accessories. Founded by Joan Hornig in 2002, this unique social enterprise model puts the power to create positive change in the hands of customers. The brand donates 100 percent of its profits to the charity of choice for each purchaser, resulting in millions of dollars in donations to over 1,000 non-profit organizations worldwide.

Philanthropy is Beautiful® fine jewelry pieces are as unique as the passions of those who wear them. With designs that are one-of-a-kind or produced in very limited editions, this jewelry is a testament to the artistry of giving back.

The Showcase at New York Fashion Week

Produced by Nolcha Shows, the highly anticipated showcase will be held at the Mercedes-Benz Lounge in Manhattan on September 10th, 2023. The event promises to be an embodiment of eco-luxury, philanthropy, and conservation, and attendees will have the unique opportunity to witness the marriage of sustainable fashion by Fite Fashion, socially-conscious jewelry by Pavé The Way®, and innovative materials from Inversa Leathers. Both brands emphasize the importance of sustainability, ethical practices, and making a difference in the world.

Fite Fashion Represented by Wear the Future

Fite Fashion is proud to be represented by Wear the Future, the world's first media agency dedicated to sustainable designers. This collaboration further underscores Fite Fashion's commitment to promoting sustainable fashion and responsible practices in the industry.

Event Details

Date: September 10, 2023
Time: Doors 7pm, Show 8pm
Location: Mercedes-Benz Lounge, 54th St and 11th in Manhattan
RSVP by invitation only

For Media Inquiries

For more information about Fite Fashion or Pavé The Way® or to request interviews with the founders, please contact:

Wear the Future
contact@wear-thefuture.com

About Fite Fashion

Website: www.fitefashion.com
Instagram: @fite_fashion
Facebook: Fite Fashion

About Pavé The Way®

Website: www.ptwjewelry.com
Instagram: @pavethewayjewelry
Facebook: Pavé the Way

About Inversa Leathers

Website: www.inversaleathers.com
Instagram: @inversa.leathers